“I always say the only family I have here is what I gave birth to, married and adopted.” “It was like my first time away from home and by golly, when I went, I went, like thousands of miles away,” she says. She came to the United States 30 years ago from India with two suitcases, $20 and the promise of a scholarship to Texas Christian University. Pitre runs her hobby-turned-empire from her home in Keller, where she lives with her husband, Roger Gorman, 18-year-old adopted son Alex and dog Gracie. “That’s not a sustainable solution for anybody.” “At the end of the day, my job is to empower you to be able to cook, not to be dependent on my recipes,” she says. And she offers so much more than butter chicken. It’s her very human and approachable style, her humor, her life struggles and her understanding of what people really need. How many people understand the longitudinal time series model-nobody! So I have to explain that to my clients in a way that doesn’t make them feel stupid.”īut what makes Pitre so successful is not just her cooking knowledge, heavily tested recipes and get-it-done drive. Her blog followers like to use three hashtags: #butterchickenallthethings, #trusturvashi and #ruthlessefficiency, she says, and they religiously follow her Facebook Live PowerPoint presentations about lentils and “science-y videos” on how to not burn things. She doesn’t like long lists of ingredients, fussy cooking steps or messing up multiple pots, which is why she abandoned traditional Indian recipes and developed ones for quick-cooking, one-pot electric pressure cookers and air fryers. The self-proclaimed gadget geek applies her passion for science and business-like efficiency to cooking. “I was stressed about my real job and I thought, ‘Well, I’ll just cook to relax.’ I can’t do anything calmly though, I’ve got to become really good at it.” “It’s been an interesting journey because I didn’t start to do it for this,” she says. Her butter chicken recipe for the Instant Pot went viral last year, earning her the “Butter Chicken Lady” moniker, and since then she’s been featured on Food 52 and in The New Yorker. Her cooking blog,, is a hobby (for now), yet it receives a million visitors a month, and her Facebook group has about 24,000 very active and engaged users. The social media juggernaut, Instant Pot Indian food queen and published cookbook author also holds a doctorate in experimental psychology and has run several businesses in marketing and statistical analytics, including Tasseologic, of which she is currently CEO. DALLAS - Urvashi Pitre of Keller, Texas, is known as “The Butter Chicken Lady,” but let’s correct that.
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